What do we do?
Depending on your personal and/or business needs, our experienced team can certainly help you meet your objectives.
- We can train you
- We can teach you
- We can mentor you
- We can consult with you
To help you identify which of our services might be of most use to you, we have listed our services in accordance to our customers most popular requirments.
Who is it for?
For individuals and businesses who wish to aquire new digital marketing skills.
How can I achieve these skills?
By attending any of our seminars
Who is it for?
For individuals who wish to study and achieve a recognised digital marketing qualification.
How can I achieve an accredited qualification?
By studying one of our BTEC Advanced Level 3 Awards (Blended learning)
Who is it for?
For individuals and business who are looking for a longer term relationship with an experienced mentor to help shape and develop your beliefs and values.
What types of mentoring do you offer?
Who is it for?
For businesses who wish to contract any of our services to help optimise their own marketing efforts.
Since we started working with David, our gross profits have risen by 25% and our marketing is so much more focused, meaning we are targeting our key audiences. This guy’s worth every penny!
Chris - Doonbank Cottage‘We were a tough team to convince as we know and teach marketing to Masters level but I have to admit that I learnt more than I expected and know that I have to embrace digital marketing channels now in my personal and professional life.
Mark - De Montfort University
Does the provider understand my training objectives and the demands of my sector?
Our learning outcomes for our different courses are all clearly stated. We do pride ourselves in taking the time to identify and understand the individual objectives of each of our learners. This enables us to contextualise our content so that it is relavant to different sectors.
Does the provider offer a learning environment best suited to my people?
We use only learning environments which are conducive to learning. Our strict criteria ensures that the environments contributes to a positive learning experience.
How is the training assessed?
The learning outcomes are all assessed through the completion of a series of assignments. The design of our courses means that the evidence required for the assignments can be generated though the applications of specific skills in the workplace. Our independent team of assessors will assess submitted work at 3 points during the year.
Has the provider got approval from my trade or professional body?
We are a BTEC approved centre and all of our qualifications have been approved by Edexcel.
Can the provider put me in touch with satisfied clients or offer testimonials?
We have an increasing number of testimonials from past learners. Further testimonials and references can be provided upon request.
Does the course represent value for money?
We know that our qualifications represent excellent value for money. In addition to teaching the theory, the practice of applying the skills is also supported. Expert mentoring completes a unique offering for either the learner or businesses.
At a recent training course I was running, I scheduled the start time for 9.30am. This was to give delegates time to answer their work emails between 9.00am and 9.30am. This was in response to feedback that I had received on a previous course. The drawback of being out of the office for a day is the number of emails waiting once one returns which can be daunting. Like a pile of ironing, if your leave it too long, it can be daunting to wade through.
We have to question what percentage of the emails that we receive do we actually want and need to receive? Teaching email marketing, I am well aware of the laws of permission marketing and the need to get a recipients opt in agreement. If that is the case, why do we spend so much time deleting emails. Is my mailbox just simply a repository of junk mail?
For years, direct mail has been seen as the devil. All of those leaflets and cards that used to clutter up my door mat first thing in the morning trying to sell me products and services that I did not need. As for the return on investment, the scatter gun approach has always provided a very poor return on investment. However, recently, a little like the web based ads presented to me, the direct mail I have been receiving recently has been of interest to me and more relavant to my wants and needs. Therefore would it be right to assume that market segmentation techniques have become more sophisticated?
Analysing the emails and direct mail that I receive, I can conclude that I receive a greater percentage of junk mail via email than I do through the post. In my own marketing I am now considering using sophisticated targeted direct mail marketing techniques to communicate my messages and offers to potential customers. Yes, direct mail it is truly back as part of my integrated marketing communications mix. Is my perception of email marketing the same as yours and could it be the same as your customers? Should you be considering email marketing alongside direct mail marketing? Do you use the most appropriate market segmentation techniques to ensure that you are not sending junk mail to your customers, whether through the post or via email?